FWEE is a Korean cosmetics brand that emphasizes playful and innovative makeup designed to enhance everyday routines with a focus on comfort and creativity. The brand offers lightweight textures and vibrant shades with skin-friendly ingredients, encouraging self-expression through bold and soft looks . FWEE is known for its unique products like the Lip & Cheek Blurry Pudding Pot, 3D Voluming Gloss, and Glowy Jello Pot, which provide buildable color and a soft-focus finish.