LANEIGE is a South Korean skincare and cosmetics brand, launched by Amore Pacific in 1994, known for its focus on hydration and its flagship products like the Water Bank line, Water Sleeping Mask, and lip sleeping mask. The brand’s name, derived from the French “la neige,” meaning “snow,” reflects its core concept of skin hydration through its Advanced Water Science technology. LANEIGE emphasizes the transformative power of hydration and believes in celebrating individual beauty, with a commitment to research, innovation, and delivering visible results.