&HONEY is a Japanese haircare brand focused on deeply moisturizing and hydrating hair by leveraging the power of honey. The brand emphasizes “water retention organic beauty” and aims for a high moisture content in their products, with over 90% of ingredients being hydrating and replenishing essences. &HONEY is known for its unique blend of Manuka, Acacia, and raw honey, as well as other moisturizing ingredients like Moroccan argan oil, and is free from sulfates, parabens, and synthetic coloring.