ABIB is a Korean skincare brand focused on restoring skin to its natural, healthy state by emphasizing purity and simplicity. The brand name, meaning “the first month” in Hebrew, symbolizes a return to a natural, balanced state and a new cycle of skin care. ABIB aims to enhance the skin’s self-regeneration, protect it from external stressors, and slow down the aging process. They achieve this through gentle, effective products formulated with high-quality, natural ingredients and minimalistic packaging.